2080 Wrap filmThis flyer was designed to showcase the full range of 3M Wrap Films while capturing the bold, expressive personality of the product. Built to both inform and inspire, the design highlights color variety and finish options through strong visuals, clean structure, and high-impact typography. The goal was to create a piece that not only communicates the offering clearly, but also reflects the creativity and customization that define the wrap film experience.
This brochure refresh brings the brand to life through updated color and photography, creating a more vibrant and contemporary expression of the product. The redesign focuses on elevating visual impact while maintaining clarity and consistency, using richer tones, refined layouts, and imagery that better reflects real-world application. The result is a more cohesive, modern piece that feels aligned with the evolving brand and more engaging for its audience.
This catalog redesign focuses on improving structure and usability across a large volume of content, turning a dense reference into a more intuitive browsing experience. A refined layout system, clearer organization, and consistent visual cues help guide users through product categories and specifications with ease. Subtle visual updates add polish without overwhelming the content, creating a tool that feels both efficient and thoughtfully designed while supporting quick decision-making.
This project focused on launching new 3M Wrap Film 2080 products to strengthen market leadership and retain installer loyalty in an increasingly competitive landscape. As competitors expanded color offerings, the opportunity centered on introducing new high-gloss finishes and an improved adhesive technology to enhance installation performance and meet growing customer demand for variety. The global launch targeted key markets to drive awareness, support installer adoption, and reinforce 3M’s position as a preferred brand—contributing to $8.7M in first-year sales through new product introductions and portfolio upgrades.
Swatch Poster
Tri-fold Brochure
Catalog