3M/Canon Partnership
This project centers on launching a new digital printing solution through a strategic partnership between Canon, SAi Flexi, and 3M—marking Canon’s entry into the transportation market. The goal is to maintain 3M’s leadership in traffic signing while reclaiming market share by replacing aging print solutions and driving competitive conversions. By introducing a compliant, high-performance system backed by 3M materials and warranty, this initiative supports both customer retention and new growth, targeting $3M in incremental revenue while protecting a $325M business.
Brochure
Video
A 30-second promotional video was developed to generate interest around the launch using a limited set of static image assets. The challenge was to create a dynamic, engaging piece without access to video footage. Through thoughtful pacing, motion design, and typography, the visuals were brought to life to deliver a clear and compelling narrative. The final video performed strongly on social, driving engagement and building momentum around the launch.