3M Hydrogen
The website experience was designed to translate a complex, emerging space into something clear, accessible, and engaging. With a focus on structure, storytelling, and usability, the design brings together technical content and product solutions in a way that feels intuitive to navigate and easy to understand. Thoughtful layout, visual hierarchy, and modular components work together to guide users through the content, helping turn early interest into meaningful exploration and connection.
Achievements
1,600 organic visitors within the first month of launch
Replicated to 10 countries
Global Marketing Excellence award winner
This introductory video brings the hydrogen space to life through a concise and engaging narrative. Working with limited assets, the piece leverages existing footage, custom graphics, and dynamic motion to create a visually compelling story that holds attention. Complex ideas are translated into a clear, approachable flow, designed to capture interest quickly, build confidence in the offering, and spark curiosity to explore further.
These technical illustrations were created from scratch to clearly demonstrate tiling methods in the absence of existing visuals or photography capabilities. The focus was on translating complex, process-driven concepts into precise, easy-to-understand graphics that could effectively support communication and education. Through clean line work and structured layouts, the illustrations provide clarity where real-world imagery wasn’t possible, ensuring the information is both accurate and accessible.
Tilt chassis
This project focused on positioning 3M as a relevant player in the emerging hydrogen economy by supporting early-stage business development and market entry. The initiative centered on equipping internal teams with the knowledge and tools to identify opportunities, while introducing existing materials and new technologies as viable solutions within this rapidly evolving space. Through foundational content, sales enablement, and targeted outreach, the work aimed to build awareness, spark industry conversations, and generate leads—contributing to incremental growth and laying the groundwork for long-term expansion and strategic partnerships.
Website
Video
Technical Illustrations
Hydraulic 5th wheel
Fuel cell, Phosphoric acid
Tilt platform
Fuel cell, Solid oxide
Fuel cell, Alkaline